Next Step, Restraining Order
Stuff I hate March 1st, 2008
Last week I wrote about the attempt by the Nielsen Ratings company to get my husband Dave and me to become a Nielsen Family. You can catch up here. The saga may not be over. If it continues, I’m getting a restraining order.
Here’s where the story picks up.
Three days after I contacted the Nielsen representative to tell her for a third time we wanted no part of becoming a Nielsen family, she called and left a message at work. All she said was “I need to confirm one piece of information you gave me, so I can update our records. Please call me.” I didn’t understand why she needed more information other than us saying no, but I called her back anyway to be polite.
What she wanted to confirm was whether I said there were no children in the house, or if I said there were no children under 18 in the house. I replied, “No children at all in the house.” Fine. End of story. NOT SO FAST. Because Nielsen has such trouble understanding the difference between yes and no, she asked me for a fourth time if we would like to take part in the program.
So here we are again. Her begging me to join and me begging her to stop. I repeated that we want no part of this and that I hoped this would be the last time I’d hear from her. She thanked me for answering the question and we ended the conversation. I hung up wondering if the question she asked was bogus — used only as a way to get me on the phone again. I can’t tell you how much I regret giving her my phone number.
That night I received another letter from Nielsen. “Our sampling department chose your home to represent television homes in your community. As a member of the panel, a small unit will be attached to your TV and any VCR in your home.” It goes on to say how we’ll be remunerated and thanks us for our cooperation. The problem is, we’re not cooperating. We’re not participating. We want this to end.
I’m willing to give them the benefit of the doubt that the woman who came to my house didn’t immediately tell them we weren’t participating, and so the letter was sent to us on the assumption we said yes. That she didn’t tell them after the first time I said no tells me she had no intention of giving up on us.
And so it was no surprise that she showed up at our house again on Sunday. This was a week after the first series of no’s and three days after the last phone call where I said no.
When the doorbell rang, my husband looked out and saw a car with New Jersey plates. A-ha!!! I remembered from the first visit that she drove from Jersey and I knew it had to be her.
“Don’t answer the door!!!! It’s Nielsen!!!!!”
To be sure, I waited until she walked back to her car. I recognized her immediately. We are now annoyed in a borderline-call-the-cops kind of way.
She and an unidentified man remained seated in the car for another five minutes or so. Her partner was seen flipping through what looked like a small phone book, while he casually smoked a cigarette. I was crouched down on the floor of my dining room, watching for what they’d do next. They eventually drove away and then I thought it was over.
Not exactly.
The next day, on the way home from work, I approached my house and what should I see a few doors down but a car with New Jersey plates, idling in front of a neighbor’s house. Oh. My. God. Could it be?
As I passed slowly by the car, I quickly looked over and saw it was indeed our Nielsen friend again. She had her head down and so didn’t see me. But now I had a new problem.
If she looked up, she was going to see me pull into my driveway and into the garage. Then she’d know for sure I was home and I had no doubt she would barrel down the street and pound on my door. She did it before, she can do it again.
So I drove around the block, pulled over on the street that runs behind my house and called my husband. “Dave? Look out back.”
“What are you doing?”
“I’m hiding. The Nielsen lady is back. She’s out front, six doors down. I can’t come home. She’ll see me.”
“Hmmm. Then go to a movie. I’ll hold dinner for you.”
“Wiseass. No, seriously. What should I do?”
“I’ll put up the garage door and you can come around opposite her. If you floor it, you can get in quick. Ready?”
“Yeah. I’ll see you in a minute.”
I backtrack the way I came and floor it up the street. The garage door is open. I don’t see that the woman is where she was parked before, but I have no time to see where else she might be. I shoot in and lower the door. And then we wait. No one comes to the door. No one loiters outside. I think we’re finally safe from the Nielsen people.
What’s clear is they haven’t found another family to replace ours. Because we refused, they need to find another house on our street. What I don’t like is how they’re going about it. To be idling outside people’s homes, flipping through directories, tells me they haven’t sent a letter of invitation to anyone else. Now they’re just desperate.
There is something seriously wrong with this process. Under any other circumstances, if a stranger came to my house uninvited, twice, and kept badgering me to join their group, it might be considered harassment by communication (at least in the State of Pennsylvania). It’s not as though I was selected for jury duty and refused to participate.
There is no legal reason why a person needs to take part in the Nielsen Ratings system. If asked, and a person declines just once, they should cease and desist immediately. If I receive one more phone call or visit from them, I’m contacting the company and you’ll be hearing about it here. Stay tuned.
Think I’m overreacting? Nielsen doesn’t just want to know what you watch. They want your brain, too. (See last paragraph, first page).
Be afraid. Be very afraid.
Stumble it!








March 1st, 2008 at 7:35 am
This is frightening! I would’ve let her know you were there and still not answered the door. She obviously can’t take a hint (though you’ve been pretty blunt about it). Unfortunately, it sounds like you need to be blunt to the extreme of completely ignoring her.
Momo Fali’s last blog post..So, I Can’t Sew
March 1st, 2008 at 7:51 am
Wow ! And I thought credit collection agencies were on the bottom of the pile.
Yes you should get yourself that restraining-order and probably a lawyer (to get yourself a bigger Plasma) !
Jaffer’s last blog post..Books you will find at my local library – Part II
March 1st, 2008 at 8:06 am
Wow. Again, I don’t want someone I have no idea who they are telling me what I watch is ‘inappropriate’ for my age. I don’t care. As long as my parents let me.
March 1st, 2008 at 8:48 am
Oh Kathy, why do I feel this could only happen to you? Maybe Nielsen reads your blog, realizes how hysterical you are and is doing this for our blog-reading pleasure?
Jeff’s last blog post..A little slice of the Big Apple
March 1st, 2008 at 10:28 am
Are you sure she’s not a Jehovah’s Witness in disguise?
Kat
Poetikat’s last blog post..Friday Flashback – Hitler’s “Art”
March 1st, 2008 at 10:42 am
She is from Jersey, remember. Don’t they have professionals over that way that break kneecaps?
Rattln Along’s last blog post..High Wire Act!!!
March 1st, 2008 at 10:56 am
Wow! I can’t believe they are behaving this way! Certainly not… I don’t think you’re overreacting. I’d call the cops, too.
They are on the borderline of stalking you! That is so bizarre!
darla’s last blog post..I’m Not The Only One Ready For Spring!
March 1st, 2008 at 11:16 am
This same thing happened to me. They refused to stop calling and I simply refused to answer the phone anymore. After about a month and a half, they must have gotten the hint and quit calling.
Jamie’s last blog post..R.O.F. #29
March 1st, 2008 at 11:39 am
I’d have called the police and told them there had been a strange man and woman loitering around your street
Dan’s last blog post..Does this look like a man who irons his underpants?
March 1st, 2008 at 1:02 pm
That whole deal is nuts. I’d offer you the use of my dog, but she’d probably run out and greet them with a wagging tail. Seriously, though, I think your best bet, the next time you see them nearby, is to ensure that Dave is home and simply park in your driveway. If you see them walking your walk simply state, “You’re not welcome and if you continue I will call the police.” That or, “Please give me the name and number of your supervisor.”
March 1st, 2008 at 1:44 pm
Momo Fali — God forbid I see her again. If I do, part of me doesn’t want to ignore her. I want to ask her a heart-to-heart question: Do you really need this job? Annoying people as you do? Are they paying you enough? OK, that’s 3 questions.
Jaffer — Yeah, this behavior is pretty low. I almost want to contact Nielsen now, just to let them know I don’t appreciate how they conduct themselves.
Regan — Well, they wouldn’t tell on you. They’d just record what you watch and have it in their databases forever and ever.
Jeff — And to think how excited I was to get the first letter, back when I thought it would be a cool thing to do. But you’re right. They handed me material on a silver platter.
Poetikat — I’m sure. She would have dressed better and been carrying a Bible instead of a box of chocolates (as she was during the first visit).
Rattln Along — Her kneecaps, or mine? Now I’m scared.
darla — It IS bizarre. Even Jehovah’s Witnesses, Girl Scouts, kids selling stuff go away if you say no just once. Their persistence is beyond comical. It’s stalker-y.
Jamie — Oh my God. I have a month to go yet? This does not bode well.
Don — I should. That’s exactly what they’re doing. I’m interested to see if they still come around or whether they do find someone to join “the family.” It’s a shame I don’t know my neighbors very well. I have no way of finding out if anyone took the bait.
BabaBooey — I’m glad I hung on to all the letters and the woman’s card. I have several ways of contacting the company to complain if she returns. Or, I’ll sic my eldest cat on her. Stinky’s a mean ‘ol lady.
March 1st, 2008 at 3:07 pm
This is unbelievable! It IS harassment in my book. I wouldn’t have had nearly as much patience as you did and probably would have started getting quite nasty with her a lot sooner. I also would have called the highest person I could access at Nielsen HQ and would have threatened them with Homeland Security. I mean it could have been Al Quaida in disguise. Seriously tho’ what gives with these guys?? Weird.
windyridge’s last blog post..Got My Vote!
March 1st, 2008 at 3:30 pm
Kathy, it’s really amazing to me that they continue to harass you and your husband!
I think I would call the police and wait for them to show up before answering the door, and then file a complaint right in front of those bozo’s.
Lin’s last blog post..It’s Been an Insane Week
March 1st, 2008 at 3:48 pm
Stand strong sista! Tell them you got a boy in Texas that’s got your back!
Not that it would really work, but uh… I got your back! You’ve done great. There are many that would have given in which is probably why they are so stubborn – because it’s worked in the past.
March 1st, 2008 at 4:38 pm
Instead of a restraining order, maybe you need to get a Smith and Wesson!! Or have Dave borrow a chain saw and the next time she rings the doorbell he starts it up and goes running out the front door after her. I’m pretty sure she wouldn’t come back after that.
Lee’s last blog post..Exploring the World of NASCAR
March 1st, 2008 at 4:41 pm
Oh god this is insane.
You unwillingly involved yourself with a cult it seems.
Restrain the ba&***ds
Forest Parks’s last blog post..Movie Review: Run Fat Boy Run
March 1st, 2008 at 5:36 pm
I can’t believe you are being stalked by the Neilson people. That is too bizarre for words. They must have some pretty strict KPIs for that woman to be repeatedly hounded you. Does she lose her bonus if you don’t sign up?
Riayn’s last blog post..Things About Me
March 1st, 2008 at 5:53 pm
You are definitely NOT overreacting! I think you should call the law! This is harrassment!
KFJ’s last blog post..10K Baby!!!
March 1st, 2008 at 6:15 pm
My gosh, Kathy, this is the most incredible story I’ve ever read, and it’s true! This is clearly harassment.
I have only three suggestions. First, search through your local newspaper until you find a reporter that writes about this kind of issue. Call him, or her, and relate the story exactly as you’ve posted it. Of course, embellish a little about how much the whole thing has upset you – can’t sleep, irritable, fear, etc. Who knows, if they pick it up, it could shed some light on the tactics used by Nielsen.
The second thing you can do is to write an article yourself. Any magazine will do. You’ll have to search for a suitable one, but it doesn’t need to be a big time publication. Even certain corporate newsletters will do. You just want to start getting the word out, and also have a paper trail when the Nielsen corporate office finally gets around to calling you.
And thirdly, you can call your local radio talk show stations, as well as TV stations. Make a big stink. Who knows, a lot of people out there may have been treated the same way. Your campaign could bring them out to help.
Now, having said all of that, I just want to add that everything is based on the fact that you have kept good notes – dates, times, places, your responses, etc.
A little scary, but a great post.
By the way, since this is Saturday, is there anything good on the tube tonight?
March 1st, 2008 at 7:50 pm
These people are C-R-A-Z-Y! Is there a website or something you can complain to?
StephanieC’s last blog post..steve carell
March 1st, 2008 at 8:01 pm
I am not surprised at this at all, because anyone involved in television is seriously demented in a coked out way.
In the UK we have to get a TV licence, and since I do not wish to fund government propaganda (yes I know Americans think the BBC is wonderful but they also like Mrs T and Tony Bliar) by paying for the BBC, I simply choose not to watch or own a television. But that doesn’t stop them sending me endless threatening letters and occasionally paying me visits from inspectors who claim they have the right to search my home for an unlicensed television set – of course I do not let them in and tell them to come back with a warrant and a policeman, which rather freaks them out – but hey! it’s their problem not mine.
Part of me thinks that you should participate and feed them bogus figures that suggests you are only interested in reality shows and real estate programs – but I figure they are already being fed this information (which is another reason why I refuse to buy a licence).
It is a tricky one, but I guess you will just have to ride this one out and hope that in the end they get the message – or failing that you might have to take out a restraining order.
tfa’s last blog post..Jersey – Life Enriching – (Unless you happened to be a child in the care of the authorities) – Drink Madam?
March 1st, 2008 at 8:28 pm
Hi, everyone. I just found a very interesting article written by someone who actually did agree to let Nielsen in. This is exactly the reason I wanted no part of it:
http://blogcritics.org/archives/2007/02/26/200038.php
windyridge — She caught me off-guard with that last phone call. If she dares to call again or stop by, it won’t be pretty.
Lin — Yeah, I’m pulling out all the stops. She used up all my goodwill.
ThinkBox — I think she was surprised I did my research first. I’m sure most people don’t. They are probably so excited to be picked, they don’t even think they wouldn’t want to do it.
Lee — Or, I could just answer the door like I look when I get up in the morning. She’d run screaming and never come back.
Forest Parks — When a friend heard my first story, she described it as a cult also. I don’t want to be part of their “family.”
Riayn — I do think she must have some kind of sign-up bonus. Or it’s just that hard to get new people to join up. I know I’ve made her job more difficult, because they now need to get another person from within our neighborhood. I’ve read that the geographic area of selection is tiny, perhaps only one block square. That is why she’s driving around the neighborhood. She can’t leave a certain designated area or it messes up their stats.
KFJ — Part of the legal definition for “harassment by communication” in my state reads: “engag[ing] in a course of conduct or repeatedly commit[ing] acts which serve no legitimate purpose”. Sounds familiar, doesn’t it?
Swubird — I like your ideas. It wouldn’t take much to bring this to light if I wanted to take it that far. But I’m going to lay low unless they make one more contact with me. Then you guys might be reading about me in the news. For the record, there is nothing on Saturday night, which is why I love my DVR. I don’t have to care what’s on or not
March 1st, 2008 at 8:33 pm
StephanieC — I can’t really find a useful part of their main website where I could complain. If I did, I would likely contact a high-level person (I have names and numbers on the letters I rec’d).
tfa — Thanks for the education on UK television. I didn’t know about that. I think THAT’s kinda scary! Yeah, I’m laying low, riding it out. I almost dare them to contact me again.
March 1st, 2008 at 8:40 pm
okay not funny, but i couldn’t help but chuckle. sounds like you have a stalker. can you borrow a neighbor’s dog to chase her away. i would probably lose my patience and show her my second head…the evil one.
Natural Woman’s last blog post..The Story of Stuff
March 1st, 2008 at 11:08 pm
Better yet, get the chain-gang and have them run with their shovels – and fill their car with snow in the process.
I bet they’ll be glad because you’re such a generous tipper !
Jaffer’s last blog post..Books you will find at my local library – Part II
March 2nd, 2008 at 12:12 am
Wow, your being stalked by the media… sort of. That would annoy the heck out of me, clearly it does you, too. I think I would have to call the police or something!! I mean, how many times do you have to say no? Maybe the Nielsen woman works on commission?
Kristyn’s last blog post..Come and play… where everythings, a-ok!
March 2nd, 2008 at 12:37 am
I think I read that Nielsen has been folded into Homeland Security. So “No-Knock” stealth ratings are a possibility.
don’s last blog post..It’s 3 A.M……….
March 2nd, 2008 at 1:46 am
OMG – you’re killing me here. LOL I have visions of you in this covert operation…lurking on the floor in your home…the car scene of you darting into your garage is right out of the Bourne Conspiracy or something.
LOL LOL
DrowseyMonkey’s last blog post..Canadian / U.S. Relations
March 2nd, 2008 at 6:48 am
I’d submit your blog entries about this to your local newspaper and see if they’ll do an article about it. Embarrass the hell out of them. Perhaps your local TV station might also be interested?
A call to the Better Business Bureau might help, too.
Libertine’s last blog post..Women Making Money As Paid “Friends With Benefits”
March 2nd, 2008 at 9:39 am
I love the potential irony…having this story picked up on the local newspaper’s website, where it jumps to national news websites, and you are finally interviewed on The Today Show, exposing all of Nielsen’s stalking tactics. The traffic to your blog will shut down the Internet, allowing the world to have the day off.
March 2nd, 2008 at 11:17 am
Natural Woman — I wish they had a “rent a dog” program. Or, I could just hang a “Beware of Dog” sign in my window. Better yet, “Beware of Kathy.”
Jaffer — I do believe the Chain Gang would defend me if asked. They know I pay well
Kristyn — I’m sure they teach them how to react to a “no” response. It must feel degrading to her. I mean, show some common decency and leave people alone when they don’t want to be bothered!
Don — So if they come in without knocking, does it mean I can still crack them over the head with a bat? I mean, once they’re in my house, anything goes, right?
DrowseyMonkey — The Nielsen Chronicles. Coming to a theater near you.
Libertine — I’m absolutely sure I could make the news with this. It’s a question of whether or not I want to. See next comment.
ann of the shampoo bag — I know this is your greatest fear. That I’ll make the news for something I said on my blog. I promise I won’t tell people you’re my sister. I’ll let you live in anonymity for as long as I can. But at some point, they’ll find you. You should be nervous because I’m probably going to make an official complaint about our noisy neighborhood ice cream man this summer.
March 2nd, 2008 at 1:08 pm
Holy crap, Kathy! You are being much more polite than I would be. Oh, yeah. I’d be nice the first time…. but now that they’re basically stalking you, I would have it out with them. Scare them off for good. I hope I don’t read any more on this subject (in that I hope they leave you alone….) That is jut creepy.
Maureen’s last blog post..Apologizing To Animals
March 2nd, 2008 at 1:59 pm
That is such a shame. There is nothing worse than feeling like you’re at siege in your own home.
In my opinion my home is my sanctity and God help the person who invades my space. If it was me I probably would have gone psycho on them when they started stalking the front door.
Or better still, having a law practice I would have handed them my business card and asked them to leave permanently or they can explain it to a judge and pay for my costs and damages.
I believe there is also a telemarketers line you can call to complain and demand that your number be removed from their lists.
Where you made your mistake was to engage with them in the first place. Once you open the door they’re like pitbulls and won’t let go.
Next time just ignore them and do not pick up the phone if you don’t recognize the call display or answer the door to strangers.
If I see doggy-poo on the road I walk around it. It saves a lot of cleaning afterwards. That’s my credo.
Blog Bloke’s last blog post..Blogging Is All About Community
March 2nd, 2008 at 11:29 pm
I used to have that job once upon a time. I worked for Nielsen showing up unannounced at someone’s door. First off, she should be fired. She is harassing you. No means no. When someone told me no, I would make another quick pitch to make sure they knew what they were saying no to and then left. Secondly, don’t feel bad that you gave her your number. You would be amazed at the information people would give to me, a complete stranger, only moments after I knocked on their door. And everyone I know says they would never give out information like that, but more than 2 years of knocking on doors taught me otherwise. Within 45 minutes I would know the names and birth dates of all their children, how much money they made and when they would and would not be home. Kind of scary. We also didn’t pay much of anything to participate. The thinking was that if the person participated because of the money, it would skew the randomness of the sample to only include people who needed the cash. Oh, and I had a 90% yes rate. I don’t know whether to be proud of that or not. But I have so many stories I could share. If you need any help with this stalker, or want any more insight on how the process is supposed to work, let me know. Good Luck.
March 3rd, 2008 at 5:40 am
Maureen — I have a good feeling that this is over now. But if you see me write about this again, it’s going to be a doosey.
Blog Bloke — Believe me, if I had known this would happen, I would not have answered the door. And then I would have called the main contact number and told them not to send anyone to my door. I made the mistake of thinking they would call to arrange the first visit and that’s when things went awry. Live and learn.
Former Nielsen Rep — I’m so grateful you found this post and provided this background information. I do believe people would give out information without really thinking about it. There’s something about the chance to be a Nielsen Family that makes people put their guard down. Good point about the money offered. I can see how offering enough to make up for the inconvenience skews the sampling. Thank you again for your input. It’s great to have an insider’s view.
March 3rd, 2008 at 9:26 am
OK, print up a sign to post by your front door that says: “Absolutely NO Solicitation…This means YOU, Neilson Lady!” If she comes again, wave cheerily and point to the sign, then continue on with your life.
Regarding the phone, two words: Caller ID. I don’t even pick up the phone if I don’t know the number. Screening. Love it. mk
markira’s last blog post..Well, at least it’s Saturday
March 3rd, 2008 at 9:26 am
Only, it’ll probably work better if you spell “Nielsen” correctly.
markira’s last blog post..Well, at least it’s Saturday
March 3rd, 2008 at 11:53 am
Oh, my GOD! This was like reading a Robert Ludlum book. How ridiculous that you had to hide in your own house (tho I would’ve done exactly the same thing). Can you report this to someone? It ain’t right!
JD’s last blog post..I Reward Good Vocabulary so you don’t have to
March 3rd, 2008 at 1:36 pm
at least you had the good sense not to let them in your home! that’s where we failed, unfortunately. surprisingly, they took my “come get your crap out of my house!” phone call pretty well, better than they’re taking your “no” it seems.
March 3rd, 2008 at 5:31 pm
markita — You know, I think our township has a No Solicitation ordinance. I think this qualifies. Today I got an outside call at work and didn’t recognize the number. I was afraid it was her again, and so I didn’t answer. Let it go to voice mail. It wasn’t her, but she’s making me nervous to answer my door, and now my phone!
JD — I’ve decided I will report her if I get another contact. I have a feeling that was the end of it. If it’s not, I’m takin’ my story national.
writnkitten — Thank you for posting back here. I was so happy to find your story. It confirmed for me that I made the right decision not to take part in this cult. As you can see from Former Nielsen Rep’s comment, it can be hard to extricate yourself from them. Thanks for dropping by!
March 4th, 2008 at 2:27 am
Thanks for your blog about Nielson, I was “selected” and am being asked to setup a 4 hour install. I thought I should do a bit of research on the web before I accept. I’m going to pass after reading this.
Thanks again…
March 4th, 2008 at 5:53 am
Troy — I’m glad you found this entry and can save yourself from the grief. My only hope is that you can really get out of it and they don’t keep bugging you. If you have trouble backing out, come back and let us know. Good luck!!!
March 4th, 2008 at 10:11 am
troy: my advice? do not let them install, no matter how persuasive they are. you will regret it, believe me!
March 4th, 2008 at 1:29 pm
Just to chime in again, when I was a Nielsen Rep, the vast majority of my “families” were very happy to be included in the national sample. I will admit that the button pushing is kind of a hassle, but again, the vast majority of my homes found it became second nature pretty quickly. Some people don’t mind it and some people will never be okay with the extra button thing. To be honest, I’m not sure if I would have participated if asked or not. But many were tickled to do it. And while this particular rep seems like she was exhibiting all the tact of the worst used car salesman imaginable, I wanted people to know that it wasn’t always all bad for everyone. I used to get a kick out of people who would religiously watch their favorite obscure program just to make sure that it did a little better in the ratings. For some, that was worth any inconvenience.
March 4th, 2008 at 4:01 pm
Just more good reasons to abandon television all together.
Bruce’s last blog post..The Great Blue Heron
March 4th, 2008 at 7:43 pm
writnkitten — You know, I was thinking the same thing. Once you let them in to install, they won’t leave!
Former Nielsen Rep — Thanks for stopping by again. Your inside information is very helpful. I know there are people who would still love to partake, but as I told the rep on the first meeting, I’m a very annoyed kind of person and the money wouldn’t be worth the inconvenience to me. Anyone who does it deserves to say they saved a show or two!
Bruce — It’s funny, I used to be a TV addict. But since I started blogging, this has taken over that time. I don’t watch nearly the amount of shows I used to. It shocks me a little how many hours I used to spend in front of the boob tube. At least now, I’m spending the time reading and writing. At least I’m using my brain
March 6th, 2008 at 8:29 am
NO MEAN NO! I would of told them I was a Jehovah Witness and didn’t watch any TV.
M.E’s last blog post..Au Natural
March 6th, 2008 at 12:39 pm
M.E. — If only I knew what would happen when I opened the door. The good news is I haven’t heard a peep out of them or received any new mail. So I think I’m out of the woods. Yea!
March 6th, 2008 at 7:58 pm
Scary! It really is an invasion of privacy – you were good to be so kind, I don’t know that I would have had so much patience.
Neena (NeenMachine)’s last blog post..Recycle Computers
March 7th, 2008 at 1:53 am
Who knew that the Nielsen people could make you a prisoner in your own home?? That IS scary!
Corrina’s last blog post..Wordless Wednesday
March 7th, 2008 at 6:32 am
Neena — You just keep hoping that if you’re nice to people, they’ll respect that and go away. Not this lady!
Corrina — Yep. Very bizarre. I couldn’t have imagined it would turn into such a mess when I first got the letter. I think it’s over now. I haven’t heard a peep out of them for a week. Yea!
March 16th, 2008 at 6:43 pm
I found the perfect solution for you if Pod Woman ever calls you again. All you have to do is find her desk at work and follow these steps: http://awesomeology.com/2008/03/16/worlds-best-office-prank/.
Clearing that up should keep her busy for a good long time.
(That URL was listed as a “random hot post” in the admin area of WordPress today.)
Carla @ WordPlay’s last blog post..Book Review: Punctuation Clarified with Humor in “Eats, Shoots & Leaves”
March 17th, 2008 at 5:10 am
Carla @ WordPlay — That is one of the cruelest things I’ve ever seen. And I love it! It would take all morning to disassemble, at least.
March 21st, 2008 at 3:42 am
I love all the piss and vinegar. Particularly since many posters no doubt enjoy the television programming that Nielsen families bring to their sets. Or hate the programming. Either way, that’s how a democratic culture works. You participate, you may get what you want. You don’t… who knows. Funny how statistical representation works.
But don’t worry; there are other less “annoyable” people out there. Leave the choosing to us. We’ll put up with the lights, the pushing of buttons, the chocolates, and the visitors (oh, the horror of it all!). You can blog about how much you hate the choices later.
That aside, your rep was definately using poor tact and was likely a rookie. Our rep is great; a real charmer who has come to be close the kids and adults alike. The devices are nearly invisible, and the install was fairly painless. I feel pride knowing I am representing my ethnic community in something as pervasive as television. Ah, but who am I kidding. I did it for the money (insert sarcasm here).
For those of you who were selected and are reading this and feel that your opions are worth their weight in gold in an enviornment where they actually count, join! If you would rather just roll over, that’s fine too. I just hope you don’t behave that way at the polls, too.
Kathy – Another tip: you may need to raise your passive-agressive talents yet again; they call back every six months to see if you’ve changed your mind/moved out/become more of an agoraphobe/etc. That tidbit compliments of my rep.
March 21st, 2008 at 4:13 am
Button Pusher — Glad you’re having a great experience with Nielsen. I actually would rather leave the choosing to people who are into it, as you are. That’s better for everyone. The crux of this post was less about what Nielsen does for programming than about the Nielsen’s rep’s tactics for trying to get me to participate when I repeatedly said no.
You got real close to equating voting for TV shows with voting for someone to run the country. Surely, you don’t think they’re even in the same ballpark.
Thanks for dropping by.
March 21st, 2008 at 10:10 am
I see. So your point is more “No means no” and the hassle of having to reaffirm your position to a persistent stranger, and not so much what you don’t like about tv. I got that. However, I ask, what was your original stand for refusing in the first place? Was it not the inconvinience of it all?
Do I equate political democracy with television democracy? No. Do they occupy the same ballpark? One could make the argument that as pervasive and influencial that television (not to mention nearly universal)can be in the global scheme of things (think “presidential address” or the constant replay of the 9/11 attack), but instead I am making a slippery slope argument regarding the apathy and indifference common to them both.
Why leave social responsibility to others? I think someone mentioned jury duty. Good comparison actually. How often do people try and duck the judicial duty? “Oh, not me!” they cry “I’ve got a job/kids/nasal congestion/new puppy/etc.” Let the other person do it. “We’re better off” they claim. Are we?
Your blog is proof that your involvement would valuable. A well opinionated, confident projection of your voice. I bet you feel strongly about tv as well. So why pass up the chance to communicate your ideals and concerns? Don’t watch tv? Fine. Leave it off. That says a lot too.
Oh, but again, the inconvinience. Buttons, lights, and all that. So now you have to refuse and justify your refusal to a stranger. The personal confrontation of it is uncomfortable and even inconvinient. It even leads you to write an extensive blog post during the wee hours of the night. If you ask me, you want to be heard. Just not where it counts.
Ah, man, my soapbox time is up. Great blog, even better dialogue.
March 22nd, 2008 at 5:57 am
Button Pusher — Actually, it was the inconvenience of it all. Since I started blogging, I watch much less television, and when I do, I didn’t want to have to be bothered with reporting every time I was in the room watching. If I ever do sit down to watch something, I either want to be focussed (say, as with a documentary) or just staring into the screen being lightly entertained (for some downtime). Either way, having to press a button ever 42 minutes seemed too annoying to me. Also, I had concerns about possible damage to our expensive HD set. Not worth the risk. And finally, I may be apathetic to what’s on television, but that’s only because I get my news and entertainment from so many other sources. TV isn’t what it used to be. We’re not all on the same channel, so to speak.
I’m still not sure my TV vote would count much. Well, maybe it’d count, but it would be ironic. The rating system is there partly to set advertising charges. I’m opposed to advertising of most kinds. It is only accidental if I ever see an entire commercial, or hear one on the radio. I avoid it like the plague.
I’m not sure I caught your meaning when you said “Just not where it counts.” I’m not sure my TV preferences are the place to make my vote count. On a jury, yes. In an election, yes. TV, not so much.
As for making my voice heard on my blog, that’s my choice and readers can come and go as they please. If they don’t like what I have to say, it’s exactly like TV. They can turn the channel and move along to any one of 500M other blogs.
Thanks for adding your input. The reason for my two posts on the Nielsen issue was never intended to move in this direction. It was merely a rant about how crazy it seemed to me that they’d try so hard to get me to sign on, even after I said no several times. That was uncalled for. Surely they can get someone else eager to have their voice heard.
But you’ve brought up some interesting points outside the issue at hand, and that’s fine, too. Come back again if you like. You’ll find mostly goofy humor in The Junk Drawer. Think of it as a blog sitcom.
July 21st, 2008 at 1:11 pm
Come on. You can tell the rep to stop coming over, stop calling, and to remove you from any lists. Then you can call their supervisor or corporate office.
I think you enjoy the attention Neilsons is giving you.
August 4th, 2008 at 6:35 pm
Scott — ??
October 23rd, 2008 at 4:20 pm
I just received a letter from Nielsen. They would like me to join the “family”. They have stopped by a few times and left follow-up messages attached to my door handle. I did not want to talk to them and out of curiosity I googled your page. The details you have provided have confirmed my worst fears that the “annoyance” factor would far outweigh the benefits of being a Nielsen viewer.
October 23rd, 2008 at 6:02 pm
Tom — And so my job here is done! Man, my husband and I still thank God we didn’t sign up. I think they said you could earn “up to” $400 and that means “no guarantee” to me. Our time and aggravation are worth so much more than that. I’m glad other people do it, I guess. But this was certainly not for us.
January 9th, 2010 at 12:06 am
Very interesting read Kathy. I no longer work at Nielsen, but I’ve come to tell you that your rep only did what she is required to do. In my time as a Membership Representative, which was 4 years, I only had a handful of homes change their mind, but that’s why reps have to make multiple contacts. Your home was THE selected house in your neighborhood and statistically, TV networks don’t want info from any other home in your area. They want you. The more pure Nielsen’s sample is, the less the networks bitch about how much money they’re paying for the data!
Reps have to be very accurate in what they do. As for you questioning her calling you to confirm the presence of children under 18 in the home, it is very important that the rep have that information correct because an alternate home in your neighborhood has to match your cable and child status. Reps can’t just knock on doors and take the first willing participant. There were many times I walked away from a home having forgotten to ask the question and was very thankful to have a phone number later to confirm that info. You have no idea of the pressure from management to have that information correct. If a rep can’t get that info, it has to be ‘estimated’, which often returned as ‘no-cable, yes-kids’, or ‘no-cable, no-kids’ and matches to those demos aren’t always easy to come across. Thanks for answering the question and making your reps life a little easier
, unbeknownst to you!
When you refer to them as ’stalking’ you by sitting in the car and flipping thru a “phone book”, I can promise you that wasn’t the case. Your rep had a list of 90 other addresses in your area, many that had already received a paper survey in the mail (with a few dollars inside). This isn’t a willy-nilly operation. It’s a well-researched systematic method. I often sat in my car upon arriving in a neighborhood for a few minutes to situate myself. Reps have to keep meticulous notes of their time worked, make sure they have everything they need before getting out of the car, and confirm (via maps) that they are in the right place. Signing a home not in the sample area is cause for termination. I agree with an earlier post in the thread that your rep may have been new.
I know that it may not have been the best experience of your life, but looking back, was it really that bad? I respect your decision not to take part, as I did with all of my refusing households, but I told each of them that I had to come back in a few days to check with them. Not everyone liked it, but very rarely did folks blow up at me. Just like you go do your job on a daily basis and follow policies and procedures, that’s what your rep was doing. Her job. And it’s not an easy one. I’m not looking for sympathy for anyone, as we were all in that job on our own volition, but people like yourself were a big reason I had to leave Nielsen. I could no longer be treated like a leper by miserable people. Some people can let that kind of stuff roll off their backs, but I couldn’t. It seems your followers here all have that same mentality, and that saddens me. We have become a very intolerant society focused on ourselves and no one else.
As you can tell, I could write about this topic all night and even though I no longer work there, I believe strongly in what the company does. I understand that it’s surprising to have someone at your door unannounced (I don’t always like it either!), but it’s the best way to recruit in this type of situation. Studies abound that it’s much easier for people to say ‘no’ over the phone than it is to a person’s face. I’ve wanted to be a Nielsen family since I was 10 years old and I would still do it in a heartbeat today if a rep knocked on my door. I am fascinated by research and Nielsen is the pinnacle in that business, in my opinion.
I think you handled the situation well and stayed stern in your stance, which you are absolutely entitled to. I also think that your ‘pen is mightier than your sword’.
Please feel free to e-mail me if you have any questions about Nielsen and what they do. I had a lot of homes that felt like you initially that went against that feeling and ended up loving the experience. Even though we may disagree on some things, I thoroughly enjoyed reading your blog on the topic! It was brought to my attention today by a friend of mine still in the ranks at Nielsen. The internet is an amazing thing! I’m dying to know who your rep was, because I have a feeling that you live in the market that I worked in and I may know her!!
I look forward to reading some of your other blogs and hope you have a great weekend!
January 9th, 2010 at 6:09 am
Worked at Nielsen too — Hi, thanks for your thorough “behind the scenes” look on why Nielsen does what it does. It was an interesting read. I can appreciate the job you had to do, but I just wish there’d been another way to escape more easily so that there wasn’t a need to beg off so many times. I’m sympathetic to people with a tough job to do, but it’s not their fault. It’s the fault of the company who requires their employees push so hard. Believe me, I understand how hard it must be.
That said, I still felt I had a right to decline. We’re not talking life or death here. We’re talking TV ratings. As you know from my article, my time is so limited as it is. Would it have been THAT much of an inconvenience? I think so. And I feel I had the right to say that just once and be done with it.
I would have never written twice about the process if it wasn’t so hard to get out. You can tell how frustrated I was. I wouldn’t call myself a “miserable” person, though. Just annoyed with the process.
Our rep was from New Jersey, that’s all I know. I don’t have her business card anymore I don’t think. If I somehow stumble on it in my purse, I’ll write you directly.
Thanks for jumping in with your unique perspective!
January 10th, 2010 at 1:58 am
I hear what you’re saying Kathy, but the chosen household is that important to the company and its business. Truthfully, I’m gathering that you were very nice to the rep and took out your frustration here on your blog and talking with friends and co-workers. Someone mentioned in a reply post (don’t remember if it was you or not) that you should have gone to a local TV station with the story. All I can tell you is that they wouldn’t have done the story. Because, they help mold and craft Nielsen’s recruiting procedures. They want that chosen household more than you can imagine! Statistics and methodology aren’t my background, but I quickly learned that it’s the bread and butter of what Nielsen (and any other research company) does.
TV ratings absolutely aren’t life and death. I agree with you there but, outside of the installation of the metering equipment, your time commitment in beyond minimal. The log-in/out process is as simple as pressing two buttons on a remote control. Yes, you do have to verify that you are still watching every 42 minutes but, again, it’s pressing one button…Plus, if I were your MR, I would have shown you some tricks to get around the flashing lights! I can’t tell you how many homes of mine were shocked by the ease of participation. I even had a bunch that were so used to ‘logging in’ that they missed it after we deinstalled them. Did I have a few over the years that did think it was an inconvenience? Sure, but not too many. Another point is that if you do get installed and you do feel inconvenienced, they’ll come and remove the equipment and find a replacement home. You’re not locked in to do it for the full 2 years if you don’t want to. They’ll always try to get you to stay, but what company doesn’t do that after you start working with them?
Just the fact that my home was chosen to be one of the 10-15K homes in the entire country that get to be a Nielsen home would do it for me! It’s a very rare opportunity to have your voice heard and have an impact. I know that doesn’t excite everyone, but I like that kind of stuff!
Definitely do let me know if you come across the business card!
I’m glad that I was introduced to your blog. I love talking about Nielsen, if you couldn’t tell! The company and ratings in general have fascinated me since I was a child. World News Tonight did a story on “The Nielsen People Meter” when I was 10 and my ears always perked up anytime I heard anything about Nielsen after that. Little did I know that I’d be working for them down the line.
I’m glad to give the Nielsen perspective, although I’m sure my old management team wouldn’t expect the positive spin from me! Take care.
January 15th, 2010 at 10:49 pm
Hello,
It’s also been interesting for me to read your experiences as well… and I also think I know the rep you encountered! I imagine that you live in the Philadelphia TV market based on what you’ve written.
I am afraid to confirm what the other reps have said. It’s true, they make us do all these things you experienced. Not that that’s much of an excuse. I’m sure there were my share of potential recruits that also felt prisoner in their own home at times, but again, we were only following procedure. In fact, feel thankful that you spoke with the rep off the bat. It is policy in the Philly market to make 10 (yes, TEN) attempts at contacting the selected address before moving on. So if you avoided us from day one, you would have received 10 visits no matter what. Oh, and then you would have received another letter and then one last visit. Then, every six months for two years we would attempt to persuade you into participating yet again (no doubt based on the date or your original post, you have received 3 more visits). The whole process is exhausting – for the home and for the rep, and in this former rep’s opinion somewhat counterproductive and less than diplomatic… especially considering that we will need to find one of your neighbors to serve as your proxy. Although you did concede that your neighbors aren’t especially close, in most neighborhoods I’ve worked in neighbors generally speak with one another and you don’t want a bad word to spread around.
Complaining to Nielsen about a rep’s persistence would have done nothing. Ironically, it would have only put the rep in a more positive light. Basically, it tells management that we’re doing our jobs! Unless of course your complaint was that I beat you up or set your house or fire, called your kids ugly or something else just as egregious. Then I’m sure I would have been pulled into someone’s office.
I worked for Nielsen in a membership rep capacity for almost 4 years, like the last poster. I’ve seen a lot as you can imagine, including your scenario as well. Trust me, the rep doesn’t want to continuously bother someone, but when management lays the hammer down we really have no choice. Local management in Philadelphia was actually pretty good for my first 2 plus years there, but almost overnight became really bad (actually, around the time you were contacted). Rep morale became very poor as did rep productivity. My last 6 months at Nielsen were the worst months I had spent at any job. And consider that prior to that time, I would tell you that my Nielsen experience was phenomenal. But like most people, I cannot work well in a micromanaging environment, and the production in Philadelphia at that time reflected that. I speak with reps that are still there today and not much has changed, and problems still exist.
The average rep makes about $30,000 a year. Towards the end, considering what we went through it wasn’t enough money for me to give a damn. Nobody else did anyway. For me, I was glad that I was let go. It was quite a relief. The 20 e-mails a day, dozen phone calls from superiors, endless admin work with no admin support, driving 150 miles a day, boring pointless weekly meetings, all at the expense of my personal life and overall sanity… all over with! My stress level went way down, as did my blood pressure (no joke). In other parts of the country, I’m sure the job is still a lot of fun, but certainly not in Philadelphia. If you were in the Minneapolis market for instance, your experience would probably have been different.
If you have any specific questions, please don’t hesitate to contact me. And I hope you don’t sour on the Nielsen ratings. They still do provide a valuable service despite working their reps like 12 year olds in a Chinese factory. And like another poster mentioned, with your opinionated nature, you would have probably proved to be a valuable participant.