no Last week I wrote about the attempt by the Nielsen Ratings company to get my husband Dave and me to become a Nielsen Family. You can catch up here. The saga may not be over. If it continues, I’m getting a restraining order.

Here’s where the story picks up.

Three days after I contacted the Nielsen representative to tell her for a third time we wanted no part of becoming a Nielsen family, she called and left a message at work. All she said was “I need to confirm one piece of information you gave me, so I can update our records. Please call me.”  I didn’t understand why she needed more information other than us saying no, but I called her back anyway to be polite.

What she wanted to confirm was whether I said there were no children in the house, or if I said there were no children under 18 in the house. I replied, “No children at all in the house.” Fine. End of story. NOT SO FAST. Because Nielsen has such trouble understanding the difference between yes and no, she asked me for a fourth time if we would like to take part in the program.

So here we are again. Her begging me to join and me begging her to stop. I repeated that we want no part of this and that I hoped this would be the last time I’d hear from her. She thanked me for answering the question and we ended the conversation. I hung up wondering if the question she asked was bogus — used only as a way to get me on the phone again. I can’t tell you how much I regret giving her my phone number.

That night I received another letter from Nielsen. “Our sampling department chose your home to represent television homes in your community. As a member of the panel, a small unit will be attached to your TV and any VCR in your home.” It goes on to say how we’ll be remunerated and thanks us for our cooperation. The problem is, we’re not cooperating. We’re not participating. We want this to end.

I’m willing to give them the benefit of the doubt that the woman who came to my house didn’t immediately tell them we weren’t participating, and so the letter was sent to us on the assumption we said yes. That she didn’t tell them after the first time I said no tells me she had no intention of giving up on us.

And so it was no surprise that she showed up at our house again on Sunday. This was a week after the first series of no’s and three days after the last phone call where I said no.

When the doorbell rang, my husband looked out and saw a car with New Jersey plates. A-ha!!! I remembered from the first visit that she drove from Jersey and I knew it had to be her.

“Don’t answer the door!!!! It’s Nielsen!!!!!”

To be sure, I waited until she walked back to her car. I recognized her immediately. We are now annoyed in a borderline-call-the-cops kind of way.

She and an unidentified man remained seated in the car for another five minutes or so.  Her partner was seen flipping through what looked like a small phone book, while he casually smoked a cigarette. I was crouched down on the floor of my dining room, watching for what they’d do next. They eventually drove away and then I thought it was over.

Not exactly.

The next day, on the way home from work, I approached my house and what should I see a few doors down but a car with New Jersey plates, idling in front of a neighbor’s house. Oh. My. God. Could it be?

As I passed slowly by the car, I quickly looked over and saw it was indeed our Nielsen friend again. She had her head down and so didn’t see me. But now I had a new problem.

If she looked up, she was going to see me pull into my driveway and into the garage. Then she’d know for sure I was home and I had no doubt she would barrel down the street and pound on my door. She did it before, she can do it again.

So I drove around the block, pulled over on the street that runs behind my house and called my husband. “Dave? Look out back.”

“What are you doing?”

“I’m hiding. The Nielsen lady is back. She’s out front, six doors down. I can’t come home. She’ll see me.”

“Hmmm. Then go to a movie. I’ll hold dinner for you.”

“Wiseass. No, seriously. What should I do?”

“I’ll put up the garage door and you can come around opposite her. If you floor it, you can get in quick. Ready?”

“Yeah. I’ll see you in a minute.”

I backtrack the way I came and floor it up the street. The garage door is open. I don’t see that the woman is where she was parked before, but I have no time to see where else she might be. I shoot in and lower the door. And then we wait. No one comes to the door. No one loiters outside. I think we’re finally safe from the Nielsen people.

What’s clear is they haven’t found another family to replace ours. Because we refused, they need to find another house on our street. What I don’t like is how they’re going about it. To be idling outside people’s homes, flipping through directories, tells me they haven’t sent a letter of invitation to anyone else. Now they’re just desperate.

There is something seriously wrong with this process. Under any other circumstances, if a stranger came to my house uninvited, twice, and kept badgering me to join their group, it might be considered harassment by communication (at least in the State of Pennsylvania). It’s not as though I was selected for jury duty and refused to participate.

There is no legal reason why a person needs to take part in the Nielsen Ratings system. If asked, and a person declines just once, they should cease and desist immediately. If I receive one more phone call or visit from them, I’m contacting the company and you’ll be hearing about it here. Stay tuned.

Think I’m overreacting? Nielsen doesn’t just want to know what you watch. They want your brain, too. (See last paragraph, first page).

Be afraid. Be very afraid.


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